Wholesale eyewear.
Every week we publish what’s available. Approved buyers sign in, see what’s in the warehouse at their own pricing, and order directly. Ophthalmic equipment on request.
A look at this week's list
Real frames from the list that is live right now, picked at random. Prices and quantities are shown once your account is open.
How it works
Six steps. The first one happens once; the rest come round every week.
Sign up
We verify the business and attach your pricing tier.
Review the list
Live availability with your prices. New lists most Mondays.
Submit your cart
Set quantities and send. Nothing committed, nothing charged.
We confirm the fill
Stock is shared and moves through the week. Ordering early is what improves your fill rate.
Invoice
For what was actually supplied, not what was requested.
Pay, then it ships
Carrier and tracking as soon as it leaves.
How we sell
No minimum order
Buy six frames to try a style, or six hundred.
Shipping included
To your forwarder in Miami from 10 pieces. Below that there is a $29 handling charge.
Payment before shipment
Terms available to established accounts.
Founder
Alejandro Gutman
Founder, LAG Medical Inc.
Alejandro founded MercoFrames in 1999 and led it for 25 years as CEO and President until its sale in 2024, building relationships across the United States, Central America, the Caribbean and Latin America.
He is an attorney and a licensed optician with a specialty in contact lenses, a combination that brings technical knowledge alongside commercial judgement.
LAG Medical is the next chapter, and LAGB2B is how its frame business reaches buyers directly.
Frame brands in the current list
Optical and sun, refreshed weekly. Availability moves quickly at these quantities, so what you see signed in is what is left.
Equipment, on request
Beyond frames, LAG supplies ophthalmic and diagnostic equipment. The equipment catalog is switched on per account: ask for it and we open it on yours, with your pricing, alongside the frames.
Welch Allyn
Ophthalmoscopes, retinoscopes, diagnostic sets, handles and wall systems
Reichert
Tonometers, autorefractors, phoropters, lensmeters and acuity systems
Volk Optical
Handheld fundus cameras and diagnostic lenses
Forus Health
Portable digital refractors and handheld autorefractors
Kowa
Handheld applanation tonometers and portable slit lamps
Availability and lead times on equipment are confirmed when an order is placed. Shipping is quoted separately.
The rest of LAG Medical
LAGB2B is the wholesale frame business. LAG Medical Inc. is the wider company: ophthalmic and diagnostic equipment, service and support, and thirty years of distribution across the United States, the Caribbean and Latin America.
Who this is for
Optical retail
Independent stores and small chains filling boards with recognized designer names without committing to full-price opening orders.
Distributors and exporters
Buyers moving volume into the Dominican Republic, Panama, Ecuador and Central America, where we already ship regularly.
Labs and clinics
Practices that want frame stock alongside Welch Allyn, Reichert, Volk, Forus and Kowa equipment, in one account.
Request access
Accounts are approved by hand. We check the business and set your pricing tier before opening the catalog. Usually same or next business day.
Request an accountWe use this only to verify the business and set your pricing. No marketing lists.